Are you planning to learn digital marketing or planning to make your company or
business online using digital marketing. If you are here to know any of the
aspects you can get the best answer for your doubts and queries. The first
important thing is why you want to learn digital marketing or if you are a company
representative why you need digital marketing services.

Digital marketing is a vast field and needs a lot of focus whether you are learning
this or need your business to grow. The very important thing which you need to
know is that it has various modules or you can also say that it has various
categories which together comprise Digital Marketing.

Here are the different modules which all are covered in Digital Marketing:

1. Website Designing & Website Development
2. E-commerce Website Designing
3. SEO- Search Engine Optimisation
4. SMM- Social Media Marketing
5. SMO- Social Media Optimisation
6. Content Marketing
7. Email Marketing

All the modules are different in its aspect but related to each other.

1. What is website Designing & E-commerce development

Website designing or we can also say that website development means creation
of a site for the internet which can be displayed to the users on the Internet.
Website comprises two different forms which is static website and dynamic
website. Not only this along with the types of categories there are different
methods on which a developer or coder create a website on the Internet.
E-commerce Development itself refer to the website or app where a user can
shop online and pay online from their desktop, mobile or laptop.

This type of website are basically used by the organisation or company who
manufacture and sell online in a vast variety and category. Now-a-days in India
this type of website is used for B2B or B2C and some of the examples are:
Amazon, Flipkart, Myntra, Ajio and many more.

 

2. Content Marketing

Content marketing is a vast category and comprises two major parts, one is the
SEO content and second one is the normal content. There are many brands or
clients who require SEO content in their website because of the ranking and
search results.

 

3. SEO- Search Engine Optimisation

It is one of the most sensitive and best parts of Digital Marketing. There are many
other companies or Digital Marketing agencies who treat SEO as the most
difficult part of Digital Marketing. Search Engine Optimisation requires time and
budget to give the results on the webpage. Also, this method is completely
different from paid ads on facebook, google and any other platform.

 

4. Social Media Marketing:

One of the best and finest methods for leads and to promote your business in the
Industry. It requires a specific person or team to be on check and to regulate it
after some time. Best digital marketing agencies use this method to get more
leads from different social media such as Facebook, Linkedin, Instagram,
Snapchat and many more. Also, this method is also used by many companies to
sell products using advertisement.

 

5 Email Marketing

This method is generally used to retarget old customers or old leads through
email. This marketing strategy is used by big brands and companies to re target
their customers for new products or sales on their brand or products.